The Context
"An early-stage biotech firm with a breakthrough platform in protein discovery, preparing for Series A fundraising."
The Challenge
The science was exceptional, but the story was impenetrable to non-expert investors. The positioning fluctuated between a platform play and a pipeline play, creating confusion in the market.
The Strategy
We stripped down the scientific complexity to find the 'commercial hook'. We positioned ORIA not just as a discovery engine, but as a 'precision key' for undruggable targets. We built a pitch deck and brand identity that communicated speed, precision, and scalability.
The Impact
A crystal-clear pitch deck used for roadshows. Successful engagement with tier-1 VCs. A distinct visual identity that stands out in a sea of generic biotech blue.