The Context
"A well-established player in the natural supplements market with significant revenue but plateauing growth."
The Challenge
The brand relied heavily on legacy direct-marketing channels which were saturating. The product portfolio was extensive but lacked hierarchy, confusing new customers. They needed a pivot to digital acquisition without alienating their core base.
The Strategy
We conducted a deep audit of the offer architecture. We simplified the portfolio into clear 'health goals'. We then redesigned the narrative to focus on 'Natural Efficacy', bridging the gap between traditional herbalism and modern needs. Finally, we structured a digital GTM roadmap focusing on specific acquisition funnels.
The Impact
Successful launch of the new digital storefront. +15% conversion rate on new funnels within 3 months. Internal teams aligned on a simplified, clearer product roadmap.