The Context
STRYKE supported AstraZeneca France on data-driven decision-making and operational pilotage across several business units, in a complex and highly regulated healthcare environment. Acting as an extension of Marketing & Communication leadership teams, the mission focused on structuring priorities, improving visibility and supporting execution through clear decision frameworks.
The Challenge
With strict regulatory constraints and a mature market, growth levers were limited. The challenge was not execution capacity, but clarity, pilotage and decision confidence.
The Strategy
STRYKE intervened as a strategic sparring partner, close to leadership and operational teams. The approach focused on: Structuring clear KPI frameworks to support decision-making Designing operational dashboards to improve performance visibility Supporting leadership in prioritising initiatives and trade-offs Streamlining coordination between global directives and local deployment Acting as a central interface to reduce friction and execution noise The objective was to enable better, faster and more informed decisions.
The Impact
Significant visibility expansion achieved through structured decision-making and pilotage.